in 2021, I entered the d&ad competition with my take on their "celebrate 100 years of Disney" brief. as soon as I read the brief I knew I wanted to focus on what disney meant to me, what memories I had from the films and what effect it has had on my adult life.
I chose to CREATE A 'station domination' campaign that centred around public transport. the idea of placing Disney references and takes on quotes was to give young adults a reminder of their childhood and what they loved about Disney. it also encouraged reflection and childhood memories.
