this campaign centres around our unconscious bias and the effect it has on those around us.
I wanted to create a social media campaign that encourages reflection, respect and self-awareness when it comes to racism. I focussed my campaign on the unconscious bias - often defined as prejudice or unsupported unfair judgments in favour of or against one thing, person, or group as compared to another. Along with this I incorporated racial micro-aggressions into the campaign to highlight the casual racism that continues to go unnoticed within society.
